Guide to the Cookbooks and cooking pamphlets collection, circa 1910s - 2008

Cookbooks and cooking pamphlets collection C0320


Published by George Mason University Libraries

Contact Information:

Fenwick Library (2FL)

George Mason University

Fairfax, Virginia 22030-4444

USA

Phone: (703) 993-2220

Fax: (703) 993-8911

Email: speccoll@gmu.edu

URL: http://sca.gmu.edu

Descriptive Summary

Repository George Mason University. Libraries. Special Collections Research Center.
Title Cookbooks and cooking pamphlets collection
Inclusive Dates circa 1910s - 2008
Physical Characteristics 2.5 linear feet (7 boxes)
Abstract The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.
Collection Number C0320
Language English

Historical Note

The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, "[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all." This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker "[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended."

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Scope and Content

The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on "high altitude cooking" and recipes clipped from newspapers.

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Arrangement

This collection is arranged chronologically and alphabetically by year.

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Restrictions

Access Restrictions

There are no access restrictions.

Use Restrictions

There are no restrictions on personal use. Permission to publish material from the Cookbooks and cooking pamphlets collection must be obtained from the Special Collections Research Center, George Mason University Libraries.

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Related Material

The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the Rosemary Poole Cookbook Collection and the Elizabeth Fairfax cookbook.

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Index Terms

Subjects:

1950s
1960s
Advertisements
Cookbooks.
Cooking
Food
Home economics.
Women in America

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Administrative Information

Preferred Citation

Cookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries.

Acquisition Information

Donated by Iowa State University in February 2019.

Processing Information

Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.

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Bibliography

"'Women: Representations in Advertising.' Adage.https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/ (accessed April 2, 2019).

Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).

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Contents Lists

Box Folder
1 1 Clabber Girl Pamphlet - The Clabber Girl Baking Powder, Co., circa 1910s
2 "The Daily Times-News Readers' Cook Book" pamphlet - The Daily Times-News, Missouri Valley, IA, circa 1910s
3 "Reliable Recipes" booklet - Calumet Baking Powder, Co., circa 1910s
4 "Clabber Girl recipes for Delicious Cakes, Biscuits, Hot Breads, and Other Tasty Foods" pamphlet - Hulman and Co., circa 1920s
5 "University of Iowa Extension Bulletin - Bulletin No. 70 - The School Lunch" booklet, August 15, 1924
6 "Diet For The School Child - Iowa State College of Agriculture And Mechanic Arts" pamphlet, November 1925
7 "The Old Hickory Smoked Salt method Curing Meat" pamphlet - The Smoked Products Company, 1925
8 "Aunt Sammy's Radio Recipes' pamphlet - Bureau of Home Economics - U.S. Deaprtment of Agriculture, 1926 - 1927
9 "Attractive Meals Planned Complete - 32 Menus - 72 Recipes" pamphlet - The Rumford Company, 1931
10 "Frigidaire Recipe Book" pamphlet - Frigidaire Corporation, 1931
11 "12 dozen time-saving recipes" pamphlet - The Procter and Gamble Co., 1932
12 "Knox Sparkling Gelatine" pamphlet - Charles B. Knox Gelatine, Co., 1933
13 "The Calumet Book of Oven Triumphs" pamphlet - General Foods Corporation, 1934
14 "The Wonder Book of Good Meals - World's Fair Edition" pamphlet - Continental Baking Company, 1934
15 "Your Frigidaire - Recipes And Other Helpful Information" pamphlet - Frigidaire Corporation, 1934
16 "Campfire Marshmallow Cookery" pamphlet - Angelus-Campfire Co., 1935
17 "Famous Chocolate Recipes" pamphlet - General Foods Corporation - damaged, 1936
18 "For Vigorous Health - Sunkist Recipes for Every Day" pamphlet - California Fruit Growers Exchange, 1937
19 "15 Prize Winning recipes for Pillsbury's Wheat Bran" pamphlet - Pillsbury Flour Mills Company, circa 1940s
20 "The Heinz Book of Quantity Recipes and Menus" booklet - H. J. Heinz Company, 1940
21 "Victory Cook Book" pamphlet - Lysol Disinfectant, 1943
22 "Borden's eagle Brand Magic Recipes" pamphlet - The Borden Company, 1946
23 "All Electric-Mix Recipes Prepared specially for your Dormeyer Mixer" pamphlet - Dormeyer Coporation, 1946
24 "And Then The Cheese Tray" pamphlet - Kraft Foods Company, 1947
25 "Your New Meat Cook Book" pamphlet - National Live Stock and Meat Board , 1947 - 1948
26 "Brer Rabbit's New Orelans Molasses Recipes" pamphlet with inserts - Penick and Ford, LTD., Incorporated , 1948
27 "Dining Delights" pamphlet - The R. T. French Company, 1948
28 "How to Win Compliments For Your Cooking" booklet with inserts - Wesson Oil and Snowdrift People, 1948
29 "Miracles with Minute Tapioca" pamphlet - General Foods Corporation, 1948
30 "Metropolitan Cook Book" pamphlet - Metropolitan Life Insurance Company, February 1948
31 "Carefree Cooking" pamphlet - Pet Milk Co., circa 1950s
32 "Chiquita Banana's Cookbook" pamphlet - United Fruit Company, circa 1950s
Box Folder
2 1 Cookies and frosting recipes - typed page, circa 1950s
2 "Cooking Tips For Campers" typed pages, circa 1950s
3 "Cooking with Snow Floss Kraut" pamphlet - National Kraut Packers Association, circa 1950s
4 "Cranberries and how to cook them" pamphlet - Eatmor Cranberries, circa 1950s
5 "Easy One-Dish Meals with Hunt's Tomato Sauce" pamphlet - Hunt Foods, circa 1950s
6 "Editor's Choice of favorite recipes for entertaining" pamphlet - Cherry Products Sales Corporation, circa 1950s
7 "A Collection of Special Recipes For Teen Cooks" pamphlet - The Quaker Oats Company, circa 1950s
8 "Elegant but Easy Recipes with California Ripe Olives" pamphlet - Olive Advisory Board, circa 1950s
9 "Fish and Seafood Cookery" pamphlet - Booth Fisheries, circa 1950s
10 "Fresh Dessert Ideas" pamphlet - Ocean Spray Cranberries, Inc., circa 1950s
11 "Holiday Recipes Featured on the Pat Gay Show KLZ Radio" pamphlet - KLZ Radio, CO, circa 1950s
12 "Ideas with Meat" pamphlet - American Meat Institute, circa 1950s
13 Information on cooking game meats - typed pages, circa 1950s
14 "Karo Kookery" pamhplet - Corn Products Refining Company, circa 1950s
15 "Maxine Mulvey's 'Hello Neighbor' Book" pamphlet - KOA Radio, Denver, CO, circa 1950s
16 "Mazola Recipes For Salads, Cakes and Fried Foods" pamphlet - Corn Products Refining Company, circa 1950s
17 "Mealtime Magic - 133 Homemaker Approved Recipes" pamphlet - National Live Stock and Meat Board, circa 1950s
18 "More Downright Delicious Sun-Maid Raisin Recipes" pamphlet - Sun-Maid Raisins, circa 1950s
19 "Musselman's Wonderful Good Pennsylvania Dutch Recipes" pamphlet - The C.H. Musselman Co., circa 1950s
20 "Overseas Family Cookbook" binder with inserts, circa 1950s
21 "A Parade of Brazil Nut Recipes" pamphlet - Brazil Nut Association, circa 1950s
22 Party recipes book, circa 1950s
23 "Party-Time Hot Breads" fold-out pamphlet - Ocean Spray Cranberries, Inc., circa 1950s
24 "'Philly' Dip Party Handbook" pamphlets (2) with insert, circa 1950s
25 "Recipes from Checkerboard Square" pamphlet - Ralston Purina Company, circa 1950s
26 "Seven All-Time Favorite Fresh Cranberry Recipes" pamphlet - Ocean Spray Cranberry Products, circa 1950s
27 "Spicy, Sassy, Sauces For meats and poultry" pamphlet - Ocean Spray Cranberries, Inc., circa 1950s
28 "Time-Tested Royal recipes" pamphlet - Standard Brands, Inc., circa 1950s
29 "To Win New Cooking Fame Just add Walnuts" pamphlet with some sections cut out - California Walnut Growers Association, circa 1950s
30 "Well Preserved" beet sugar pamphlet - Western Beet Sugar Producers, Inc., circa 1950s
31 "Wonderful ways with soups...from Campbell's" pamphlet - Campbell Soup Company, circa 1950s
32 "20 Famous Cranberry Dishes...from famous American Eating Places" pamphlet - Ocean Spray Cranberry Products, circa 1950s
33 "21 New Ways To Serve Hamburger" pamphlet - Hunt's Tomato Sauce, circa 1950s
34 "35 Easy Ways to serve delicious High protein seafoods..." pamphlet - SeaPak Corporation, circa 1950s
35 "50 Wonderful Ways to use Cheese" pamphlet - American Dairy Association, circa 1950s
36 "75 Glamorous Rice Dishes Economical, Too" pamphlet - Louisiana State Rice Milling Company, Inc., circa 1950s
37 "101 glorious ways to cook chicken" pamphlets (2) - Wesson Oil, circa 1950s
38 High altitude baking pamphlets and mail-in information with envelope, 1950s
Box Folder
3 1 "New Recipes That Never Grow Old for 2 or 4 or 6" pamphlet - Pet Milk Company, 1950
2 "250 delectable Dessert Recipes" pamphlet - Culinary Arts Institute, 1950
3 "300 Healthful Dairy Dishes" pamphlet - Culinary Arts Institute, 1950
4 "Easy Ways to Good Meals - 99 Delicious Dishes Made With Campbell's Soups" pamphlet - Campbell Soup Company, 1951
5 "Jane Ashley's Mazola Menu Magic" pamphlet - Corn Products Refining Company, 1951
6 "Seasoning Makes The Difference' pamphlet - R.T. French Company, 1951
7 "250 luscious Refrigerator Desserts" pamphlet - Culinary Arts Institute, 1951
8 "250 Ways of Serving Potatoes" pamphlet - Culinary Arts Institute, 1951
9 "500 Tempting Salads and Dressings - 500 delicious Salad Recipes" pamphlet - Culinary Arts Institute, 1951
10 "Borden's Eagle Brand 70 Magic Recipes" pamphlet - The Borden Company, 1952
11 "The Breads, Biscuits and Rolls Cook Book" pamphlet - Culinary Arts Institute, 1952
12 "Dishes Men Like" pamphlet - Lea and Perrins, Inc., 1952
13 "21 'None Such' Mince Meat Recipes For Winter, Spring, Summer and Fall" pamhplet with insert - The Borden Company, 1952
14 "250 Superb Pies and Pastries" pamphlet - Culinary Arts Institute, 1952
15 "250 Ways to make Candy" pamphlets - Culinary Arts Institute, 1952
16 "250 Ways to prepare Meat" pamphlet - Culinary Arts Institute, 1952
17 "250 Ways to serve Fresh Vegetables" pamphlet - Culinary Arts Institute, 1952
18 "500 tasty Snacks Ideas For Entertaining" pamphlet - Culinary Arts Institute , 1952
19 "500 Ways To Make Tasty Sandwiches" pamphlet - Culinary Arts Institute, 1952
20 "Swift'ning" pamphlet - Swift and Company, circa 1955
21 "Automatic electric skillet recipe book" pamphlet - Tested Recipe Institute, Inc., 1955
22 "The goodness of malt - a homemaker's guide" pamphlet and envelope - Barley and Malt Institute , 1955
23 "Quaker Surprise Recipes - 32 New Recipes and Pictures" pamphlet - The Quaker Oats Company, 1955
24 "Quicker Ways to Better Eating" pamphlet with inserts - Wesson Oil and Snowdrift People, 1955
25 "20 Wonderful Cakes made by the new Kraft Oil Method" pamphlet - Kraft Foods, 1955
26 "Carnation's Family Favorites" pamphlet with insert - Carnation Company, 1956
27 "The Hawaiian Homemaker's Favorite Island Recipes" booklet - Tongg Publishing Company, LTD., 1956
28 "Salads A Recipe Book by Heinz" pamphlet - H.J. Heinz Company, 1956
29 "161 chafing dish and other specialties - Sunday Night Suppers" pamphlet with insert - Culinary Arts Institute, 1956
Box Folder
4 1 "Carnation's Failure-Proof Recipes" pamphlet - Carnation Company, 1957
2 "Fun and Fancy" pamphlet - Pet Milk Co., 1957
3 "How to prepare foods for freezing" booklet - Sears, Roebuck and Co., 1957
4 "'Party Sweets'" pamphlet - Carnation Company, 1957
5 "Perfect Pies" pamphlet with newsclipping - Carnation Company, 1957
6 "What's Cooking At Fort Sam Houston" pamphlet - Fourth U.S. Army Woman's Club, 1957
7 "You're really Cooking when you're cooking with Seven-Up!" pamphlets (2) with insert - Seven-Up Co., 1957
8 "Metropolitan Cook Book" pamphlet - Metropolitan Life Insurance Company, March 1957
9 "Pillsbury's Best 10th Grand National Bake-Off Cookbook" booklet - Pillsbury Company, circa 1958
10 "9th Grand National Cook Book" pamphlet - Pillsbury Company, circa 1958
11 "The Art and Secrets of Chinese Cookery" pamphlet - Beatrice Foods, Co, 1958
12 "Baker's Favorite Chocolate Recipes" booklet - General Foods Corporation, 1958
13 "Jan-U-Wine Recipe Book" pamphlet - Oriental Foods, Inc., 1958
14 "The Skillet Cook Book" booklet - Wesson Oil and Snowdrift Sales Co., 1958
15 "Wonderful ways with soups...from Campbell's" pamphlet - Campbell Soup Company, 1958
16 Safeway Stores, Incorporated of Denver, CO - Menus of the Week typed pages with envelope, 1958 - 1960
17 "Meat Recipes for the 1960's" pamphlet - National Live Stock and Meat Board, 1959 - 1960
18 "How to save money on meat" pamhplet - Ocean Spray, circa 1959
19 "Betty Crocker's 'Frankly Fancy' Foods Recipe Book" pamphlet - General Mills, Inc., 1959
20 "Best One-Dish Meals Cookbook" booklet - Pillsbury Company, circa 1960s
21 "Better Homes and Gardens" binder inserts with envelope, circa 1960s
22 "Better Homes and Gardens" binder inserts with envelope, circa 1960s
23 "Better Homes and Gardens" cookie recipes binder insert with envelope, circa 1960s
24 "Better Homes and Gardens" binder inserts with envelope, circa 1960s
25 "Betty Crocker - Gold Medal - Bake ahead - Freeze ahead booklet" pamphlet - Betty Crocker and Gold Medal, circa 1960s
26 "Chick-N-Que Cue Book" pamphlet - Mazola Corn Oil, circa 1960s
Box Folder
5 1 "Christmas Holiday Shopper" newspaper, circa 1960s
2 "Cook-Out Recipes compliments of Your Friendly Grocer" pamphlet, circa 1960s
3 Cookbook binder inserts with envelope, circa 1960s
4 Cookbook binder inserts with envelope, circa 1960s
5 Cookbook binder inserts with envelope, circa 1960s
6 Cookbook binder inserts with envelope, circa 1960s
7 Cookbook binder inserts with envelope, circa 1960s
8 Cookbook binder inserts with envelope, circa 1960s
9 "Cookbook for Young Moderns" pamphlet with insert - Pet Milk Co., circa 1960s
10 "Cookies for Cookie Lovers" pamphlet - The Esther Circle of St. John's United Church of Christ, Union and Pierce Streets, Council Bluffs, IA, circa 1960s
11 "Cool Ideas Cook Book" pamphlet and insert - Pillsbury Company, circa 1960s
12 "The Easy Gourmet Vegetable Cook Booklet" pamphlet - Green Giant Company, circa 1960s
13 "Fabulous pies from Pillsbury" pamphlet with newsclipping - Pillsbury Company, circa 1960s
14 Handwritten recipe cards and "Better Homes and Gardens" binder inserts with envelope, circa 1960s
15 Handwritten recipes and binder inserts with envelope, circa 1960s
16 Handwritten recipes and recipe clippings with envelope, circa 1960s
17 "Joys of Jell-O" pamphlet - General Foods Corporation, circa 1960s
Box Folder
6 1 "Parties for Anniversaries and Birthdays" pamphlet - Family Circle Magazine , circa 1960s
2 "Patio Picnic cook book" pamphlet with inserts - Swift and Company , circa 1960s
3 "All-American Favorite Recipes With Mazola Corn Oil And Gold Medal Flour" pamphlet - Betty Crocker, 1960
4 "Fast Fun and Fancy cooking with Carnation" pamphlet - Carnation Company, 1960
5 "Favorite Recipes from Royal Neighbor Kitchens" booklet - Royal Neighbors of America, 1960
6 "Answers to What's Cooking?" pamphlet - Carnation Company, 1961
7 "Pillsbury's 13th Grand National Bake-Off Cookbook" booklet with insert - Pillsbury Company, 1961
8 "Cooking With Inspiration" booklet with insert - Gorcery Store Products Co., 1962
9 "Knox On-Camera Recipes" booklet - Knox Gelatine, Inc., 1962
10 "Knox On-Camera Recipes" booklet - Knox Gelatine, Inc., 1963
11 "Pillsbury's 14th Grand National Bake-Off Cookbook" booklet - Pillsbury Company, 1963
12 "Sweet Moment Dessert" pamphlet - General Foods Corporation, 1963
13 "Women's Circle Cook Book" booklet - Women's Circle Books, 1963
14 "Borden's eagle Brand Magic Recipes" pamphlet - The Borden Company, 1964
15 "Teena in the kitchen with her friends' best recipes" pamphlet - Imperial Sugar Company, 1964
16 "100 New Bake-Off Recipes" booklet - Pillsbury Company, 1964
17 Newsclippings, 1965; 1971; 1973
18 "Ma's Cookin' Mountain Recipes" pamphlet - Ozark Maid Candies, 1966
19 "Bran for All Occasions Featuring Kellogg's Bran Cereals" pamphlet - Kellogg Company, circa 1970s
20 "Taste O' The Wild - Wild Rice Basic Preparation - Recipes - History" pamphlet - Taste O' The Wild, circa 1970s
21 "100 Ways to Be Original In All Your Cooking" pamphlet - Lea and Perrins Sauce, circa 1970s
22 Newsclippings, 1970s
23 "Picnic Fixin's from Frigidaire" pamphlet - The Benjamin Company, 1973
24 "Clock-watcher's cookbook" pamphlet - General Foods Corporation, 1975
25 "Meet Meat" pamphlet - Safeway Stores, Inc., circa 1975
26 "Quick and Easy Hearty Dishes" pamphlet - Campbell's Soup Company, 1978
27 "The Wonderful World of Cheese" pamphlet - Safeway Stores, Inc., circa 1980s
28 "Flavor Without Salt" fold-out pamphlet - Adolph's Salt Substitute, circa 1980s
29 "The Well-Rounded Potato" pamphlet with inserts - Betty Crocker, 1981
30 "From Your Neighbors Kitchen" booklet - Northcrest Care Center, Council Bluff, IA, 1982
Box Folder
7 1 "Holiday Recipes" pamphlet - Midwest Energy Company, 1989
2 "Holiday Delights" pamphlet - Midwest Power Systems, 1992
3 "Campbell's Holiday Cookbook and Planner" pamphlet and newsclipping - Campbell Soup Company, 1996
4 "Healthy Foods: Your Guide to the Best Basic Foods" pamphlet - Center for Science in the Public Interest, 2002
5 "The Country Cooking recipe Collection - Prize-Winning Fruits and Berries" pamphlet - Reiman Media Group, Inc., 2004
6 "Delicious Homemade Recipes and Gift Ideas" pamphlet with sections cut out, 2004
7 "The Country Cooking Recipe Collection - Prize-Winning Slow Cooker Recipes" pamphlet - Reiman Media Group, Inc., 2005
8 "One-Pot" recipes" pamphlet with insert - Taste of Home, 2008
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